Plausibly Exogenous [1159] - IBC (04/05/2023)
LHS Variable
Pro-social behavior
RHS Variable
Social media campaigns
Source of Exogenous Variation
Exposure to the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to collect money for research on amyotrophic lateral sclerosis (ALS)
- Fazio, Reggiani, and Scervini (2023), “Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge”