Plausibly Exogenous [1517] - Search Costs (03/28/2024)
LHS Variable
Consumer decision quality
RHS Variable
Search cost reduction of partial information
Source of Exogenous Variation
Sorted images feature which was introduced by Yelp in August 2015 to reduce consumers’ search cost of review images
- Jiang, Ye, Zhao, and Gu (2022), “Does Search Cost Reduction for Partial Information on Online Platforms Lead to Better Consumer Decisions? Evidence from a Natural Experiment”