Plausibly Exogenous [1585] - TV Advertising (06/05/2024)

LHS Variable
Election outcomes

RHS Variable
TV advertising

Source of Exogenous Variation
Differences between rounds in gubernatorial elections in Brazil: in the first round, candidates' TV time shares are determined by their coalitions' share of seats in the National Parliament; in the second round, TV time is split equally between the first-round winner and runner-up.

- Da Silveria and De Mello (2011), “Campaign advertising and election outcomes: Quasi-natural experiment evidence from gubernatorial elections in Brazil”