Plausibly Exogenous [823] - App Monetization (04/20/2022)
LHS Variable
App monetization
RHS Variable
Increased regulation of privacy
Source of Exogenous Variation
Apple’s privacy-preserving change called App Tracking Transparency (ATT) that necessitates users’ explicit consent to track them outside the app
- Kesler (2022), “The Impact of Apple’s App Tracking Transparency on App Monetization”