Plausibly Exogenous - Starbucks (07/31/2021)

LHS Variable
Consumer behavior

RHS Variable
Firm’s voluntary disclosure of information

Source of Exogenous Variation
Starbucks' disclosure of calorie information on its menu boards in June 2013 and the usage of Dunkin Donuts as control

- Avery et al. (2021), “Consumer Responses to Firms’ Voluntary Disclosure of Information: Evidence from Calorie Labeling by Starbucks”